Exclusive sponsorship of the Family Time performance series at The Colonial Theatre has provided Greylock Federal Credit Union with an exceptional opportunity to strengthen its relationship with current Members and build membership from the Colonial’s expanding patron base. The Colonial has been an enthusiastic and flexible partner that shares our customer-centered focus.

–John L. Bissell, Senior Vice President, Marketing & Administration, Greylock Federal Credit Union

Sponsorship Opportunities

The Colonial Theatre invites marketing partners who want to utilize the strong Colonial Theatre brand to reinforce their own image in the Berkshires and surrounding communities.

• Full Season Exclusive Naming Relationships (Official Hotel, Automobile Dealership, Phone, Cable, Beverage Distributor, and more).
• Performance Series Sponsorships (Broadway, Performing Arts For Schools, American Cabaret Theatre, Great Night Out and more).
• Individual Performance Exclusive and Shared Sponsorships are available.

Theatre means business – invest in us, invest in your success.

Berkshire Theatre Festival attracts over 30,000 patrons each year, upscale consumers who are potential customers for your business.  Recent studies by Americans for the Arts indicate that these educated, affluent individuals spend over $40 per person in non-event related purchases and create 90+ local jobs in our community.  A corporate partnership is the perfect way to reach this lucrative market, while also supporting theatre that matters. Please become a Berkshire Theatre Festival Corporate Partner and grow your business while supporting the arts.

All BTF Corporate Partners also receive the benefits outlined below, as our way of saying “thank you.”  Contact Craig Smith, Director of Development, for more information.

Business Affiliate $250

• Subscription to the Colonial and Berkshire Theatre Festival e-Newsletters
• Access to all advertising opportunities at The Colonial and BTF
• Company listing with logo in business member section of 2011-2012 Season Program Book (Distribution 100,000)
• Company listing with logo and hyperlink on Colonial and BTF websites, under “Local Info,” in either “Activities,” “Dining,” “Lodging” or “Services.”
• Link to company listing sent with every ticket purchased online at The Colonial via email confirmation (30% of tickets purchased online annually
• $50.00 off ad in Season Program Book

Business Colleague $500

• Subscription to the Colonial and Berkshire Theatre Festival e-Newsletters
• Access to all advertising opportunities at The Colonial and BTF
• Company listing with logo in business member section of 2011-2012 Season Program Book (Distribution 100,000)
• Company listing with logo and hyperlink on Colonial and BTF websites, under “Local Info,” in either “Activities,” “Dining,” “Lodging” or “Services.”
• Link to company listing sent with every ticket purchased online at The Colonial via email confirmation (30% of tickets purchased online annually)
• 15% off all advertising at The Colonial or BTF

Business Supporter $1,000

• Subscription to the Colonial and Berkshire Theatre Festival e-Newsletters
• Access to all advertising opportunities at The Colonial and BTF
• Company listing with logo in business member section of 2011-2012 Season Program Book (Distribution 100,000)
• Company listing with logo and hyperlink on Colonial and BTF websites, under “Local Info,” in either “Activities,” “Dining,” “Lodging” or “Services.”
• Link to company listing sent with every ticket purchased online at The Colonial via email confirmation (30% of tickets purchased online annually)
• 20% off all advertising at The Colonial or BTF*

*Some restrictions apply on advertising opportunities